ESPN

When ESPN announced that it would be broadcasting American sports like baseball, basketball and American football to the UK via its app, they needed to educate their British audience about all the reasons to love these sports. And who better to explain it to us than… a nine-year-old kid?! In partnership with MATTA agency, we created a series of films in which our young hero sells us the highs and lows of each sport, all with effortless charisma and a cheeky twinkle in his eye.